Traditionally, the Easter Christian holiday celebrates resurrection or renewal. However it is also synonymous with business: whether in tourism - with the Easter holidays - or in the trade of goods and services. Chocolates in egg or bunny shape are widely known!
Did you know that there are more than 600 registered trademarks (between applications, active and inactive trademarks) that include the word "Easter", in such diverse areas as computer games and pet food? And that Lindt's chocolate bunny sparked a court war over property rights?
There are many lessons learned from times of crisis and it can be seen that, invariably, they are important drivers for creativity, innovation and solidarity, even at the level of Intellectual Property.
In addition to the various efforts made by scientists and companies to find a vaccine or develop better tests and drugs, several other products were created whose objective would be to help minimize the problem.
Learn here about 10 inventions developed in times of pandemic.